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Search Engine Optimization |
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SEO, or Search Engine Optimization, means building a website
so that it will be discovered by search
engines, and designing each page in such
a way that the site's contents will be thoroughly
mapped and indexed to keywords that potential
customers employ when seeking your products
or services. Organic SEO is the methodology employed to get your site to show up in the "natural" search engine results. By implementing our Organic SEO
Services, you will drive more targeted
traffic to relevant in-site category and
landing pages. Through our optimization services we strive to get your site to show in the free or natural results of each of the major search engines. Our experts
work to increase your overall site traffic
and the conversion rates for your website. RTN USA's SEO Services include:RTN USA Phase I - Keyword Market Intelligence
Your keywords are your life. Your keywords or keyword phrases are the natural "search
language" your customers are using
to try and find you online. It's the quirky
combination of terms that someone comes
up with while trying to accurately describe
something very specific to them.Knowing which terms your customer uses to search for your products and services is fundemental in implementing a succesful Internet Marketing startegy In an effort to determine which keywords
and phrases are regularly searched, we provide
an analysis of your main keywords.
This process involves reviewing actual queries
from live databases and creates a real-time
understanding of the actual keyword phrases
and patterns of search used by your customers.
This data is also useful for future content
creation and Cost per Click buys at Yahoo Marketing,
Google AdWords, and other CPC engines. RTN USA Phase II - Meta-Data Optimization/Titles and
Meta Tags
Meta Tags (keywords and description) and
Title Tags are pieces of HTML code that
help describe and classify the content on
a web page. Having a uniquely optimized
Title on each page is critical for obtaining
the best possible placement within search
engine results.When the Titles and Meta Tags properly
support the content on each web page the
potential placement of that page increases
when searched for. Our search experts will
write and deliver new Titles and Meta-Tags
in an effort to improve your site's rankings on all the major search engines.RTN USA Phase III -
Keyword Optimization Campaigns
If you know that there are very specific
terms for your business that have a known
return on investment for you, RTN USA
can focus its expertise on achieving specific
keyword rankings through Organic SEO methods.RTN USA Services - Publishing Best Practices
Integration
(BPI)
BPI projects provide businesses that are
new to search engine marketing an insider's
knowledge of the SEO industry, proper training
for ongoing efforts, and high value services
designed to improve results quickly. This
service applies search engine marketing "best practices" to a specific
number of web pages on your existing site.These "best practices" can provide
significant impact in search results when
combined with your existing quality content
and can be used as a blueprint for your
ongoing publishing standards. BPI campaigns
are customized to match your specific needs.
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